When you hear a speech or see an advertisement that screams “Success!”, it’s because the speaker used extreme care and precision when combining the persuasive elements of that message. At On Point, we teach clients specific strategies that help them optimize the persuasive pieces of their “message puzzle.” Whether they deliver the message from a stage or at a web page, clients leave sessions with practical tools and increased confidence. They are smarter about their messages, their audiences, and themselves.
The On Point Story:
For as long as I can remember, I have been passionate about all aspects of communication and message construction. Whether I was watching a commercial, reading a news article, or dissecting nationally televised talks like the State of the Union, I have always looked at messages as intricate puzzles. I take the message apart, look closely at each piece, inspect its persuasive function, and evaluate its effectiveness. Every piece of a message – spoken or written – plays an important role.
In college, I’d work cheerfully in the dank, dark basement library into the early hours of the morning, analyzing speeches and identifying message strategies the speaker used to persuade the audience. In the depths of that old, empty library, I recognized and appreciated the power of persuasion. Message development backed by critical analysis is a skill set I continued to refine long after graduation; it is fundamental to the mission of On Point Communications, LLC.
Read the full On Point Story by clicking here.
So what’s your story? Connect with us today to start crafting yours. Email us at firstname.lastname@example.org