I recently finished Steven King’s masterpiece, The Green Mile. He did an interesting experiment when writing it – releasing it as 6 “novelettes,” one at a time. After all 6 parts were in circulation, he sold it as a box set. So I am following King’s Example. (in this case Steven, not Martin Luther) If you’re a…
For as long as I can remember, I have been passionate about all aspects of communication and message development. Whether I was watching a commercial, reading a news article, or dissecting nationally televised talks like the State of the Union, I have always looked at messages as intricate puzzles. I take the message apart,…
This 3-part blog post series digs into the “Speaker-Audience-Message” of that triangle as it relates to persuasive speaking. You are reading part 3. In today’s post, we end with “M for Message.” “M FOR MESSAGE” Freytag’s Pyramid is an excellent tool for crafting a pitch deck, sales deck, keynote or TED talk. But what…
