Monthly Archives: December 2021

How To Put Your Audience Into Certain Frame Of Mind

From Aristotle’s definition of Rhetoric “Alexa, shuffle Willie Nelson.” This is what I say on Saturday mornings. I get my coffee and the song “Good Mornin’ America, How Are Ya?” indefinitely plays. “Alexa, turn it up 3 notches.” I love it for a few reasons.   🟢 It transports me to an exciting journey, a…

3 Easy Ways To Visualise Yourself Nailing It

This was on the wall at Dulles airport as my family and I flew home from a football weekend. I stopped my daughter to snap this photo. She gave me a quizzical look. I pointed to the words on the poster. “This is what I tell my clients to do. I’m always surprised when I…