Blog

Need to Turn Data into a Story? Turn to Sports.

Struggling with making data exciting in your slide deck? Data can be dynamic. Statistics can tell superb stories. Here’s The Formula:Start with facts. Add feelings. And you’ve got a data story. Let’s turn to the world of sports for a timely example. Let’s build a short story with data we have from the Washington Nationals path to the World Series. Here we go — stay with me to the end.Because business owners can apply the above formula, too. Data You Have Prior to Making it a Story (using MLB as example):- Winning percentages- Games played, wins and losses- Names and…

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[On] Point to Ponder: 3 Reasons This is Excellent Scientific Writing

Scientific writing is hard to do well. There’s just no question about it. Clunky terminology, 6-letter acronyms with hyphens, latin terminology none of us learned, even if we took etymology in high school… the list goes on. But in a recent Wall Street Journal, I was hooked by an article about cancer. Instead of a wrinkled brow, I was nodding my head and drinking in the science-y prose. It’s an example of excellence in scientific writing, and it’s worth unpacking. It’s right here, and it’s called “The Saturday Essay.” BARDIC AND PRIESTLY VOICES:The job of any scientific speaker? It’s to…

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Case Study: Jennifer Henderson | CEO at TiLT

This is a story about a founder who learned the “Investor Pitch as Story” model (IPAS) from Day 1 of her pitch journey – and how the opportunities, wins, and checks began to accumulate. Jen wrote her first company check to On Point. It felt like a gamble. Would it be worth it? She admits in the interview… “it was a hard check to write.” Now that she’s mastered this model, she has investors writing checks to fund TiLT (formerly Career Allies) into its next phase of growth. This is a story about how and why the Investor Pitch as…

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[On] Point to Ponder: Should You Model Queen?

I was about 7 rows back in a packed theatre the 2nd day this movie was out. It was one of the only times in recent memory the audience clapped at the end. Which was deserved. Here are some key takeaways, one being the unlikely suggestion that  we all need to be more like Queen in our public speaking endeavors – especially founders pitching investors. * Side note: I was floored that Hollywood made a PG-13 movie about Queen, and that it is in my view, legitimately PG-13. As many others have already suggested, I predict an Oscar Nomination for…

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The ‘Wait’ of the World Series. Lifted.

*editor’s note: This is a shift from regular On Point posts – although we do teach storytelling in a professional context – this is part of my story, and a fun, light-hearted and personal example. Enjoy. ———————————- On the morning of November 2, 2016, I was talking to my 4 kids in the car on the way to school. They ranged in age from 7 to 13. We were pretty giddy, and rightfully so. “So guys, it’s Game 7 tonight right? Well there’s a tradition that after sports teams win it all, they go back to the locker room and…

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Testimonials

“As a professional speaker, I know the value of getting feedback before giving an important speech. As I prepared my TEDx talk, Cindy was the perfect person to give me outside perspective. She did a beautiful job taking the many ideas I had floating around in my head and helping me select what to use, how to organize them, and how to tie it all together.

I love the way she coached, not trying to make her words my own, but instead, considering what I was trying to achieve and helping me stay true to my voice. If you have to stand and deliver a great talk, working with Cindy can help you ensure you’re at your best!”

Tanis Roeder, Elevate Your Communication

When you meet Cindy, you can’t help but feel engaged and pay attention. She clearly is an outstanding communications professional. The way she took the stage, conveyed her message and shared her approach to storytelling at the recent conference was mesmerizing.

Cindy made me rethink my approach to storytelling that I had used in my client work for many years. Cindy’s workshop alone made my trip to Denver worthwhile.

Ruth Winden, Executive Coach (UK)

Cindy was selected to present at the Career Thought Leader Conference in Denver. I attended her session and was impressed with her presentation and content marketing expertise. I have been a trainer for over 20 years and her presentation added specific impactful strategies that I will include in my next training. Cindy has a natural engaging style that is persuasive and professional. I would highly recommend working with her if you are looking to increase your business presentations.

Beth Kennedy, Executive Coach

You are a wonderful presenter Cindy! I have taken so much from your presentation at the conference. I noticed when you speak, you at times lowered your volume in a way where we still heard you, but it PULLED the audience in, as if you were confiding in us.

Your vocal variety was lovely, (as well as your content, of course!). The advice to gather your stories from your past and weave them into your presentations is spot on.

Julie Roberts, Linked In profile writer|Coach

“The On Point ‘Investor Pitch as Story’ online course was a great fit because of my heavy travel schedule. It gave me flexibility as a student to learn and connect with Cindy as necessary. The videos and homework helped me to prepare strong, compelling presentations for potential customers (coaches, directors, school districts) and becoming investor ready.”

Justin Fleming | CEO at MyPerforma