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[On]Point to Ponder: “If You Build It, They Will Come.”

This 3-part blog post series digs into the “Speaker-Audience-Message” of that triangle as it relates to persuasive speaking. You are reading part 3. In today’s post, we end with “M for Message.” “M FOR MESSAGE”   Freytag’s Pyramid is an excellent tool for crafting a pitch deck, sales deck, keynote or TED talk. But what is it? Generated by 19th century novelist Gustav Freytag at the height of the American Civil War, Freytag’s pyramid emerged in 1863. This “how to tell a story” tool was widely used centuries earlier in Shakespeare’s 5 act plays, it just hadn’t been put to paper…

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[On] Point to Ponder: How to Bring Your Audience Aboard

How well do you know your audience? In my experience working with speakers, the point on the triangle that is the hardest for them to accomplish is Audience Analysis. Just last week, I was in the audience and at the end of the talk, a hand shot up. “Your talk on employee handbooks and HR-related concerns was interesting, but most of us in the audience – we’re 1-person entities. We don’t have employees.” [Silence.] A quick look back at the Rhetorical Triangle: There’s a reason the On Point logo is an equilateral triangle. It’s because a…

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[On] Point to Ponder: How To Rehearse Without Rehearsing

The Trouble with Keynotes In the early days of On Point, I was invited to give the keynote address that kicked off a 3-day entrepreneurship event. I had a month to prepare and was given a time limit of 30-45 minutes. I may have mentioned in previous posts that I have four children…  I don’t exactly have large blocks of time to rehearse a 45-minute talk three times in one day. And I know you don’t either. Keynotes and TED talks are unique. Slides are often frowned upon. That means no cheat sheet, no prompts. Some venues provide a floor…

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[On] Point to Ponder: When You’re the Speaker

There’s a reason the On Point logo is an equilateral triangle. A triangle is the best “visual aid” when it comes to teaching and learning message mastery. One of the slides in my workshop presentations looks like this. The Rhetorical Triangle sets the stage for every messaging project: This 3-part blog post series digs into the “Speaker-Audience-Message” of the above triangle. Each component must be thoughtfully considered before message mastery is possible. In today’s post, we begin with “S for Speaker.” Let’s dissect each question with the acronym ‘SAM’ (Speaker/Audience/Message) 1) Who Should The Speaker Be? Sometimes a team needs…

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[On] Point to Ponder: Voice Message = Brand Message

Like it? Share it. Help people leave better voicemails. Then, start receiving better voicemails. Last week, my colleague Sam said, “By the way, you leave the best voicemails. You should teach people how to do that better.” Here goes. Voicemail is branding – personal branding. When you call to leave a voicemail, you’re either maximizing or squandering that branding opportunity. Voicemail: To Leave, or Not to Leave?   Why I Chose to Leave Sam a Voicemail In unique circumstances, voicemail makes sense. I’d traded e-mails with Sam on something time sensitive. He was helping me network…

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Testimonials

Tim Ash, Agent at The Group Real Estate

Cindy was selected to present at the Career Thought Leader Conference in Denver. I attended her session and was impressed with her presentation and content marketing expertise. I have been a trainer for over 20 years and her presentation added specific impactful strategies that I will include in my next training. Cindy has a natural engaging style that is persuasive and professional. I would highly recommend working with her if you are looking to increase your business presentations.

Beth Kennedy, Executive Coach

“Cindy, Your coaching was fantastic. You are so good at this. I have done a lot of this too, but I am in awe of your approach, the simplicity of your suggestions and your general professionalism. Thank you.”

Susan Strong, Director at SAGE Boulder

When you meet Cindy, you can’t help but feel engaged and pay attention. She clearly is an outstanding communications professional. The way she took the stage, conveyed her message and shared her approach to storytelling at the recent conference was mesmerizing.

Cindy made me rethink my approach to storytelling that I had used in my client work for many years. Cindy’s workshop alone made my trip to Denver worthwhile.

Ruth Winden, Executive Coach (UK)

When speaking at the CTL conference this spring, I had the privilege to sit in on Cindy’s Storytelling talk. Cindy has an impressive background, and a wonderful approach to helping you present more effectively. Telling a compelling story is crucial for effective presentations that connect with your audience, and Cindy can equip you to prepare and present in a structured, but seemingly unrehearsed way.

Kristin Sherry, Author|Speaker|Coach