This 3-part blog post series digs into the “Speaker-Audience-Message” of that triangle as it relates to persuasive speaking. You are reading part 3. In today’s post, we end with “M for Message.” “M FOR MESSAGE”   Freytag’s Pyramid is an excellent tool for crafting a pitch deck, sales deck, keynote or TED talk. But what is it? Generated by 19th century novelist Gustav Freytag at the height of the American Civil War, Freytag’s pyramid emerged in 1863. This “how to tell a story” tool was widely used centuries earlier in Shakespeare’s 5 act plays, it just hadn’t been put to paper…

How well do you know your audience? In my experience working with speakers, the point on the triangle that is the hardest for them to accomplish is Audience Analysis. Just last week, I was in the audience and at the end of the talk, a hand shot up. “Your talk on employee handbooks and HR-related concerns was interesting, but most of us in the audience – we’re 1-person entities. We don’t have employees.” [Silence.] A quick look back at the Rhetorical Triangle: There’s a reason the On Point logo is an equilateral triangle. It’s because a…

The Trouble with Keynotes In the early days of On Point, I was invited to give the keynote address that kicked off a 3-day entrepreneurship event. I had a month to prepare and was given a time limit of 30-45 minutes. I may have mentioned in previous posts that I have four children…  I don’t exactly have large blocks of time to rehearse a 45-minute talk three times in one day. And I know you don’t either. Keynotes and TED talks are unique. Slides are often frowned upon. That means no cheat sheet, no prompts. Some venues provide a floor…

There’s a reason the On Point logo is an equilateral triangle. A triangle is the best “visual aid” when it comes to teaching and learning message mastery. One of the slides in my workshop presentations looks like this. The Rhetorical Triangle sets the stage for every messaging project: This 3-part blog post series digs into the “Speaker-Audience-Message” of the above triangle. Each component must be thoughtfully considered before message mastery is possible. In today’s post, we begin with “S for Speaker.” Let’s dissect each question with the acronym ‘SAM’ (Speaker/Audience/Message) 1) Who Should The Speaker Be? Sometimes a team needs…

Like it? Share it. Help people leave better voicemails. Then, start receiving better voicemails. Last week, my colleague Sam said, “By the way, you leave the best voicemails. You should teach people how to do that better.” Here goes. Voicemail is branding – personal branding. When you call to leave a voicemail, you’re either maximizing or squandering that branding opportunity. Voicemail: To Leave, or Not to Leave?   Why I Chose to Leave Sam a Voicemail In unique circumstances, voicemail makes sense. I’d traded e-mails with Sam on something time sensitive. He was helping me network…