Blog

[On] Point to Ponder: How to Bring Your Audience Aboard

How well do you know your audience? In my experience working with speakers, the point on the triangle that is the hardest for them to accomplish is Audience Analysis. Just last week, I was in the audience and at the end of the talk, a hand shot up. “Your talk on employee handbooks and HR-related concerns was interesting, but most of us in the audience – we’re 1-person entities. We don’t have employees.” [Silence.] A quick look back at the Rhetorical Triangle: There’s a reason the On Point logo is an equilateral triangle. It’s because a…

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[On] Point to Ponder: How To Rehearse Without Rehearsing

The Trouble with Keynotes In the early days of On Point, I was invited to give the keynote address that kicked off a 3-day entrepreneurship event. I had a month to prepare and was given a time limit of 30-45 minutes. I may have mentioned in previous posts that I have four children…  I don’t exactly have large blocks of time to rehearse a 45-minute talk three times in one day. And I know you don’t either. Keynotes and TED talks are unique. Slides are often frowned upon. That means no cheat sheet, no prompts. Some venues provide a floor…

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[On] Point to Ponder: When You’re the Speaker

There’s a reason the On Point logo is an equilateral triangle. A triangle is the best “visual aid” when it comes to teaching and learning message mastery. One of the slides in my workshop presentations looks like this. The Rhetorical Triangle sets the stage for every messaging project: This 3-part blog post series digs into the “Speaker-Audience-Message” of the above triangle. Each component must be thoughtfully considered before message mastery is possible. In today’s post, we begin with “S for Speaker.” Let’s dissect each question with the acronym ‘SAM’ (Speaker/Audience/Message) 1) Who Should The Speaker Be? Sometimes a team needs…

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[On] Point to Ponder: Voice Message = Brand Message

Like it? Share it. Help people leave better voicemails. Then, start receiving better voicemails. Last week, my colleague Sam said, “By the way, you leave the best voicemails. You should teach people how to do that better.” Here goes. Voicemail is branding – personal branding. When you call to leave a voicemail, you’re either maximizing or squandering that branding opportunity. Voicemail: To Leave, or Not to Leave?   Why I Chose to Leave Sam a Voicemail In unique circumstances, voicemail makes sense. I’d traded e-mails with Sam on something time sensitive. He was helping me network…

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[On] Point to Ponder: The Story Log Tool

Since developing the Story Log tool, feedback has been overwhelmingly positive. Clients and workshop attendees have shared consistently how much they value this simple tool. But what is it? How was it created? Well of course, there’s a short story behind that… Harry Potter … and The Story Log? My daughter attends a school where the leadership program is modeled after the Harry Potter system of “houses” (e.g. Gryffindor). Like student council, only way more fun. Each house tries to acquire the most points to win the big end of year prize. In junior high, they learn the ropes of…

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Testimonials

When speaking at the CTL conference this spring, I had the privilege to sit in on Cindy’s Storytelling talk. Cindy has an impressive background, and a wonderful approach to helping you present more effectively. Telling a compelling story is crucial for effective presentations that connect with your audience, and Cindy can equip you to prepare and present in a structured, but seemingly unrehearsed way.

Kristin Sherry, Author|Speaker|Coach

Tim Ash, Agent at The Group Real Estate

“The On Point ‘Investor Pitch as Story’ online course was a great fit because of my heavy travel schedule. It gave me flexibility as a student to learn and connect with Cindy as necessary. The videos and homework helped me to prepare strong, compelling presentations for potential customers (coaches, directors, school districts) and becoming investor ready.”

Justin Fleming | CEO at MyPerforma

“Cindy, Your coaching was fantastic. You are so good at this. I have done a lot of this too, but I am in awe of your approach, the simplicity of your suggestions and your general professionalism. Thank you.”

Susan Strong, Director at SAGE Boulder

“Cindy was truly instrumental in getting a compelling, professional pitch deck put together. Without her structure and guidance on how to tell a compelling story, I know we wouldn’t have had nearly the success and traction that we have. I look forward to continuing to work with Cindy and making our pitch evolve alongside our business.”

Jennifer Henderson| CEO at Career Allies