Blog

From “I Failed It..” To “I Nailed It!”

This is a story about why I do what I do. Looking back, there are many stepping stones that led to my passion for public speaking. This is an early “stone.” The year was 1999. The Back Story: My ‘Failed It’ Feeling I worked at BBDO Chicago after graduation from Saint Mary’s College. My client was Bayer, and I was in Account Service. My boss gave me an assignment, which was to assemble a competitive review (read: enormous Power Point deck) for the clients. They were about to launch a new product, Aleve Cold & Sinus, and they wanted a…

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[On]Point to Ponder: The Stories Inside Christmas Songs

Throughout the year, there are countless articles on the importance of good storytelling. As we near Christmas, have you ever stopped to think about the stories we hear during the holiday season – the ones that come right through our radios (or iheart, Pandora, or Amazon Prime apps)? I find Christmas music fascinating. Every year, I look forward to hearing this genre of music, nearly non-stop. I am particularly fond of the original version of these songs versus the re-recorded, “new” versions of today. And recently, I’ve begun to wonder why. What do the songs of old have that their re-makes do…

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[On] Point to Ponder: Effectuation and Iceland Air’s In-Flight Video

When Iceland Air went behind whatever closed-door branding session was held for its executives, truly innovative ideas emerged. I would have enjoyed being a fly on the wall at those meetings. I saw these ideas first-hand when I recently flew them to and from London, stopping briefly in Rejkavik to change planes. I was impressed. The branding was fresh. It was unique. It was exciting. And it was Effectual. There’s no question – strong branding takes time to develop.  During On Point branding workshops, for example, we help entrepreneurs and management teams dig deep. We invite them to turn off phones, close…

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[On] Point to Ponder: If You Don’t Ask Questions, This Could Happen to You.

Last week Forbes.com sought to debunk the myth that asking questions makes people look “dumb.” I promised a follow up post. What follows is the story about the day I learned the value of asking questions at work…and what can happen to you and your team when you don’t: BBDO Chicago, 1990s: It was a pretty big moment for the creative team. We were about to gather in Tonise’s office (the CEO) to reveal the top 3 campaigns for our client. The creative team, sporting button downs and decent looking jeans (a major improvement) was ready to go. They’d been…

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[On] Point to Ponder: “Dear iPhone, Happy Anniversary! Steve Jobs, We Miss You.”

This week is the 10 year anniversary of the iPhone. (Ten years? Really? Wow.) I read an article recently about Steve Jobs. The point was, he’s missed. People miss his passion. The industry misses his fantastic, electric presentations. The author of the article watched the unveiling of the iPhone 7 last September, but found the presentation to be rather…blah. The presenter just didn’t have what Steve Jobs had.  So what exactly did Jobs have? Unrivaled passion for his product? Of course. But to be sure, he had mastered not just his message, but more specifically …his slide deck. Last week, my husband pulled…

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Testimonials

When you meet Cindy, you can’t help but feel engaged and pay attention. She clearly is an outstanding communications professional. The way she took the stage, conveyed her message and shared her approach to storytelling at the recent conference was mesmerizing.

Cindy made me rethink my approach to storytelling that I had used in my client work for many years. Cindy’s workshop alone made my trip to Denver worthwhile.

Ruth Winden, Executive Coach (UK)

“Last year, I reached out to Cindy to help me with a sales deck I use frequently. I learned how to personalize my presentation in an authentic and informative way, making it more interesting to deliver and for my audience to observe!  Cindy was professional, enthusiastic, and knowledgeable and her suggestions were spot on.  If you want to enhance your communication skills, gain confidence in speaking, and improve overall delivery, I definitely recommend working with On Point!”

Nicole Steed, Global Account Manager | Helms Briscoe

Tim Ash, Agent at The Group Real Estate

“Cindy, I’m in your Career Thought Leaders Conference session right now and you’re absolutely delivering on what you promised when we first met! I’m so excited to keep making progress in developing my brand story.”

Mashaal Ahmed|DC Career Coach

“The On Point ‘Investor Pitch as Story’ online course was a great fit because of my heavy travel schedule. It gave me flexibility as a student to learn and connect with Cindy as necessary. The videos and homework helped me to prepare strong, compelling presentations for potential customers (coaches, directors, school districts) and becoming investor ready.”

Justin Fleming | CEO at MyPerforma