When Iceland Air went behind whatever closed-door branding session was held for its executives, truly innovative ideas emerged. I would have enjoyed being a fly on the wall at those meetings. I saw these ideas first-hand when I recently flew them to and from London, stopping briefly in Rejkavik to change planes. I was impressed. The branding was fresh. It was unique. It was exciting. And it was Effectual. There’s no question – strong branding takes time to develop.  During On Point branding workshops, for example, we help entrepreneurs and management teams dig deep. We invite them to turn off phones, close…

Last week Forbes.com sought to debunk the myth that asking questions makes people look “dumb.” I promised a follow up post. What follows is the story about the day I learned the value of asking questions at work…and what can happen to you and your team when you don’t: BBDO Chicago, 1990s: It was a pretty big moment for the creative team. We were about to gather in Tonise’s office (the CEO) to reveal the top 3 campaigns for our client. The creative team, sporting button downs and decent looking jeans (a major improvement) was ready to go. They’d been…

This week is the 10 year anniversary of the iPhone. (Ten years? Really? Wow.) I read an article recently about Steve Jobs. The point was, he’s missed. People miss his passion. The industry misses his fantastic, electric presentations. The author of the article watched the unveiling of the iPhone 7 last September, but found the presentation to be rather…blah. The presenter just didn’t have what Steve Jobs had.  So what exactly did Jobs have? Unrivaled passion for his product? Of course. But to be sure, he had mastered not just his message, but more specifically …his slide deck. Last week, my husband pulled…

It happens every once in a while. And the truth is, it’s frustrating. Conflicting.  I’m in the audience, watching a presentation, and everything is going great. The speaker is high energy, knowledgeable, loud enough (thank you!), speaks slowly enough, and even involves the audience.  It’s clear that significant time went into rehearsing the talk. Then there’s the slide presentation. On its own, it’s not bad – it’s really not. It’s got a strong title slide and an interesting hook. There are pictures to bring ideas to life. The font is big enough. There’s plenty of white space. Someone spent a…

When the 2008 recession hit, small business owners had to start thinking differently. Big budgets were rewritten. Marketing plans revised. Avenues for growth re-evaluated. In some cases, company mission and vision statements changed. As noted in this recent article, Ft. Collins author Harrison Hand was one such business owner, and he did think differently. He thought effectually. In 2008, Hand postponed turning his screenplay into a motion picture (Plan A) and embarked upon a new path (Plan B).  Dr. Saras Sarasvathy, professor at the University of Virginia, authored the theory of effectuation right around the 2008 recession. She posits that the effectual entrepreneur…