Scientific writing is hard to do well. There’s just no question about it. Clunky terminology, 6-letter acronyms with hyphens, latin terminology none of us learned, even if we took etymology in high school… the list goes on. But in a recent Wall Street Journal, I was hooked by an article about cancer. Instead of a…
DetailsThis is a story about a founder who learned the Forbes.com featured HOW-TO model we developed from Day 1 of her pitch journey. It’s about and how the opportunities, wins, and checks began to accumulate when she gained mastery of it and implemented it again and again. Jen wrote her first company check to On…
Details
I was about 7 rows back in a packed theatre the 2nd day this movie was out. It was one of the only times in recent memory the audience clapped at the end. Which was deserved. Here are some key takeaways, one being the unlikely suggestion that we all need to be more like Queen…
Details*editor’s note: This is a shift from regular On Point posts – although we do teach storytelling in a professional context – this is part of my story, and a fun, light-hearted and personal example. Enjoy. ———————————- On the morning of November 2, 2016, I was talking to my 4 kids in the car on…
DetailsThis week I got a call to help someone with an investor pitch, but it was too late. They were pitching in 48 hours… the deck was final – they’d had to send it to the organizers already. Our schedules didn’t align quite enough. And we hadn’t discussed a general budget nevermind drafted any agreements. Not…
Details