Category Archives: Message Analysis

How To Map Your Story – or Maybe Write a Song?

Leaders in science and tech – are you on deck to address stakeholders soon? Try this: When it’s time to create a new presentation, or even adapt an old one, have you ever taken a fresh bird’s-eye view? A view of your slide deck from up high? Take a look at the image – the…

Rhetoric and Political Rhetoric. Not the Same.

Rhetoric has gotten such a bad reputation. Its brand image is in the toilet. Just this morning I told a group of entrepreneurs about this – and shared my mission. One of my aims in the work I do is to re-brand the term Rhetoric. It’s not what people think. Rhetoric is beautiful. It’s art.…

[On] Point to Ponder: 3 Reasons This is Excellent Scientific Writing

Scientific writing is hard to do well. There’s just no question about it. Clunky terminology, 6-letter acronyms with hyphens, latin terminology none of us learned, even if we took etymology in high school… the list goes on. But in a recent Wall Street Journal, I was hooked by an article about cancer. Instead of a…