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Category Archives: Uncategorized

Cindy Skalicky

[On] Point to Ponder: What’s OUR Story?

UncategorizedBy Cindy SkalickyOctober 23, 2017

  For as long as I can remember, I have been passionate about all aspects of communication and message development. Whether I was watching a commercial, reading a news article, or dissecting nationally televised talks like the State of the Union, I have always looked at messages as intricate puzzles. I take the message apart,…

[On]Point to Ponder: “If You Build It, They Will Come.”

UncategorizedBy Cindy SkalickyOctober 3, 2017

This 3-part blog post series digs into the “Speaker-Audience-Message” of that triangle as it relates to persuasive speaking. You are reading part 3. In today’s post, we end with “M for Message.” “M FOR MESSAGE”   Freytag’s Pyramid is an excellent tool for crafting a pitch deck, sales deck, keynote or TED talk. But what…

[On] Point to Ponder: How to Bring Your Audience Aboard

UncategorizedBy Cindy SkalickySeptember 25, 2017

In my experience working with speakers, the point on the triangle that is the hardest for them to accomplish is Audience Analysis. Just last week, I was in the audience and at the end of the talk, a hand shot up. “Your talk on employee handbooks and HR-related concerns was interesting, but most of us…

Cindy Skalicky speaking

[On] Point to Ponder: How To Rehearse Without Rehearsing

UncategorizedBy Cindy SkalickySeptember 19, 2017

The Trouble with Keynotes In the early days of On Point, I was invited to give the keynote address that kicked off a 3-day entrepreneurship event. I had a month to prepare and was given a time limit of 30-45 minutes. I may have mentioned in previous posts that I have four children…  I don’t…

[On] Point to Ponder: When You’re the Speaker

UncategorizedBy Cindy SkalickySeptember 15, 2017

There’s a reason the On Point logo is an equilateral triangle. A triangle is the best “visual aid” when it comes to teaching and learning message mastery. One of the slides in my workshop presentations looks like this. The Rhetorical Triangle sets the stage for every messaging project: This 3-part blog post series digs into…

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