When you and your team know your brand – and can Communicate it seamlessly to others and with finesse – you’ve achieved a critical level of message mastery.
But if team members lack clarity and consistency concerning your brand? More harm can be done than good.
You need help getting to the core – to the heart of the matter.
Our brand platform delivers.
We work together until it’s right.
And we won’t let you down.
“Cindy, I have been feelings waves of gratitude, and have been marveling at your tremendous range of skills. Our whole branding session felt easier than I could have imagined. And that is surely because of your strong, easy command of so many different skills: language and writing, listening and matching, speaking and promotion, and masterful coaching. Your public speaking coaching was filled with wisdom and I learned so much in a short span of time. The pitch practice time was life-changing!”
~Julianna Christie; co-founder at Crafted Leadership
So What’s the Process?
At On Point brand programs we pick up the proverbial ‘puzzle box’ of words that is your brand – and well, we dump it all over the table. Here’s what we do.
- Step 1: We execute an audit of your current brand. What do you say now to your customers – at your web site, on your promotional materials, at your social media channels?
- Step 2: We orchestrate a tailored brand session for your management team. With our strategic guidance, we help you sift through that puzzle box until we agree on the right selection of words to outline your company’s Core Values, Core Focus, and Brand Statements. The we are ready to review Customer Segments and Competitors.
- Third, we come in to Implement the new brand language with your team with personalized coaching and mock conversations until you feel confident taking it to customers and to the world.