Branding

“We’re ready to update our mission and vision statements. We’ve tried to do it ourselves but we’re too close to it. We need outside guidance.”

When you know your brand – and can sum it up in 3 to 7 core values – you’ve unlocked a messaging strategy that works. But first, we’ve got to get to the core – the heart of the matter.

We pose questions like, “What strengths does the leadership team bring? Where are there holes? What’s your vision? Have you written a mission statement? Do you need one? What sets you apart from the competition? What about your process? Your pricing?

And if you’re just getting started, let’s do a “4 words” exercise and a write a “tweet” to guide you.

At OPC, we’ll walk you through a 5-step branding workshop that answers these questions, bringing clarity and direction to your brand. Once that’s complete? Bingo, we’ve just set the foundation for your message platform.

Testimonials

You are a wonderful presenter Cindy! I have taken so much from your presentation at the conference. I noticed when you speak, you at times lowered your volume in a way where we still heard you, but it PULLED the audience in, as if you were confiding in us.

Your vocal variety was lovely, (as well as your content, of course!). The advice to gather your stories from your past and weave them into your presentations is spot on.

Julie Roberts, Linked In profile writer|Coach

“Cindy, I’m in your Career Thought Leaders Conference session right now and you’re absolutely delivering on what you promised when we first met! I’m so excited to keep making progress in developing my brand story.”

Mashaal Ahmed|DC Career Coach

Cindy was selected to present at the Career Thought Leader Conference in Denver. I attended her session and was impressed with her presentation and content marketing expertise. I have been a trainer for over 20 years and her presentation added specific impactful strategies that I will include in my next training. Cindy has a natural engaging style that is persuasive and professional. I would highly recommend working with her if you are looking to increase your business presentations.

Beth Kennedy, Executive Coach

“As a professional speaker, I know the value of getting feedback before giving an important speech. As I prepared my TEDx talk, Cindy was the perfect person to give me outside perspective. She did a beautiful job taking the many ideas I had floating around in my head and helping me select what to use, how to organize them, and how to tie it all together.

I love the way she coached, not trying to make her words my own, but instead, considering what I was trying to achieve and helping me stay true to my voice. If you have to stand and deliver a great talk, working with Cindy can help you ensure you’re at your best!”

Tanis Roeder, Elevate Your Communication

Cindy, you were immensely helpful in narrowing down the story part of our pitch. With your guidance, we were able to make a very complicated technical problem relatable to a mixed audience. We still can’t believe the first questions was, “it sounds too good to be true.” That is so much better than the feared, “I do understand what your product does.” Thank you for your professional help and support. RVC knew what they were doing bringing you in as a pitch coach.”

Samuel Thomas Elliott|Co-Founder, Tejon Technologies