Branding

“We’re ready to update our mission and vision statements. We’ve tried to do it ourselves but we’re too close to it. We need outside guidance.”

When you know your brand – and can sum it up in 3 to 7 core values – you’ve unlocked a messaging strategy that works. But first, we’ve got to get to the core – the heart of the matter.

We pose questions like, “What strengths does the leadership team bring? Where are there holes? What’s your vision? Have you written a mission statement? Do you need one? What sets you apart from the competition? What about your process? Your pricing?

And if you’re just getting started, let’s do a “4 words” exercise and a write a “tweet” to guide you.

At OPC, we’ll walk you through a 5-step branding workshop that answers these questions, bringing clarity and direction to your brand. Once that’s complete? Bingo, we’ve just set the foundation for your message platform.

Testimonials

When speaking at the CTL conference this spring, I had the privilege to sit in on Cindy’s Storytelling talk. Cindy has an impressive background, and a wonderful approach to helping you present more effectively. Telling a compelling story is crucial for effective presentations that connect with your audience, and Cindy can equip you to prepare and present in a structured, but seemingly unrehearsed way.

Kristin Sherry, Author|Speaker|Coach

“Cindy: You know what, empathic emotion does sell. I would have been all numbers. I learned a big lesson. Thank you so much.”

2017 Go Code Colorado finalist

“Last year, I reached out to Cindy to help me with a sales deck I use frequently. I learned how to personalize my presentation in an authentic and informative way, making it more interesting to deliver and for my audience to observe!  Cindy was professional, enthusiastic, and knowledgeable and her suggestions were spot on.  If you want to enhance your communication skills, gain confidence in speaking, and improve overall delivery, I definitely recommend working with On Point!”

Nicole Steed, Global Account Manager | Helms Briscoe

You are a wonderful presenter Cindy! I have taken so much from your presentation at the conference. I noticed when you speak, you at times lowered your volume in a way where we still heard you, but it PULLED the audience in, as if you were confiding in us.

Your vocal variety was lovely, (as well as your content, of course!). The advice to gather your stories from your past and weave them into your presentations is spot on.

Julie Roberts, Linked In profile writer|Coach

“Cindy, BRAVO! The Colloquium was a splendid success. Thank you for your hard work. I’m very proud of how it turned out. Very truly yours, Bob Schaffer”

Principal, Liberty Common Schools