Branding

“We’re ready to update our mission and vision statements. We’ve tried to do it ourselves but we’re too close to it. We need outside guidance.”

When you and your team know your brand – and can Communicate it seamlessly to others and with finesse – you’ve achieved a critical level of message mastery.

But if team members lack clarity and consistency concerning your brand? More harm can be done than good.
You need help getting to the core – to the heart of the matter.

Our brand platform delivers.

We work together until it’s right.

And we won’t let you down.

“Cindy, I have been feelings waves of gratitude, and have been marveling at your tremendous range of skills. Our whole branding session felt easier than I could have imagined. And that is surely because of your strong, easy command of so many different skills: language and writing, listening and matching, speaking and promotion, and masterful coaching. Your public speaking coaching was filled with wisdom and I learned so much in a short span of time. The pitch practice time was life-changing!”
~
Julianna Christie; co-founder at Crafted Leadership

So What’s the Process?

At On Point brand programs we pick up the proverbial ‘puzzle box’ of words that is your brand – and well, we dump it all over the table. Here’s what we do.

  • Step 1: We execute an audit of your current brand. What do you say now to your customers – at your web site, on your promotional materials, at your social media channels?
  • Step 2: We orchestrate a tailored brand session for your management team. With our strategic guidance, we help you sift through that puzzle box until we agree on the right selection of words to outline your company’s Core Values, Core Focus, and Brand Statements. The we are ready to review Customer Segments and Competitors.
  • Third, we come in to Implement the new brand language with your team with personalized coaching and mock conversations until you feel confident taking it to customers and to the world.

 

 

Testimonials

You are a wonderful presenter Cindy! I have taken so much from your presentation at the conference. I noticed when you speak, you at times lowered your volume in a way where we still heard you, but it PULLED the audience in, as if you were confiding in us.

Your vocal variety was lovely, (as well as your content, of course!). The advice to gather your stories from your past and weave them into your presentations is spot on.

Julie Roberts, Linked In profile writer|Coach

“The On Point ‘Investor Pitch as Story’ online course was a great fit because of my heavy travel schedule. It gave me flexibility as a student to learn and connect with Cindy as necessary. The videos and homework helped me to prepare strong, compelling presentations for potential customers (coaches, directors, school districts) and becoming investor ready.”

Justin Fleming | CEO at MyPerforma

When you meet Cindy, you can’t help but feel engaged and pay attention. She clearly is an outstanding communications professional. The way she took the stage, conveyed her message and shared her approach to storytelling at the recent conference was mesmerizing.

Cindy made me rethink my approach to storytelling that I had used in my client work for many years. Cindy’s workshop alone made my trip to Denver worthwhile.

Ruth Winden, Executive Coach (UK)

“Cindy, Your coaching was fantastic. You are so good at this. I have done a lot of this too, but I am in awe of your approach, the simplicity of your suggestions and your general professionalism. Thank you.”

Susan Strong, Director at SAGE Boulder

Tim Ash, Agent at The Group Real Estate