Branding

“We’re ready to update our mission and vision statements. We’ve tried to do it ourselves but we’re too close to it. We need outside guidance.”

When you and your team know your brand – and can Communicate it seamlessly to others and with finesse – you’ve achieved a critical level of message mastery.

But if team members lack clarity and consistency concerning your brand? More harm can be done than good.
You need help getting to the core – to the heart of the matter.

Our brand platform delivers.

We work together until it’s right.

And we won’t let you down.

“Cindy, I have been feelings waves of gratitude, and have been marveling at your tremendous range of skills. Our whole branding session felt easier than I could have imagined. And that is surely because of your strong, easy command of so many different skills: language and writing, listening and matching, speaking and promotion, and masterful coaching. Your public speaking coaching was filled with wisdom and I learned so much in a short span of time. The pitch practice time was life-changing!”
~
Julianna Christie; co-founder at Crafted Leadership

So What’s the Process?

At On Point brand programs we pick up the proverbial ‘puzzle box’ of words that is your brand – and well, we dump it all over the table. Here’s what we do.

  • Step 1: We execute an audit of your current brand. What do you say now to your customers – at your web site, on your promotional materials, at your social media channels?
  • Step 2: We orchestrate a tailored brand session for your management team. With our strategic guidance, we help you sift through that puzzle box until we agree on the right selection of words to outline your company’s Core Values, Core Focus, and Brand Statements. The we are ready to review Customer Segments and Competitors.
  • Third, we come in to Implement the new brand language with your team with personalized coaching and mock conversations until you feel confident taking it to customers and to the world.

 

 

Testimonials

“Cindy, I’m in your Career Thought Leaders Conference session right now and you’re absolutely delivering on what you promised when we first met! I’m so excited to keep making progress in developing my brand story.”

Mashaal Ahmed|DC Career Coach

Cindy was selected to present at the Career Thought Leader Conference in Denver. I attended her session and was impressed with her presentation and content marketing expertise. I have been a trainer for over 20 years and her presentation added specific impactful strategies that I will include in my next training. Cindy has a natural engaging style that is persuasive and professional. I would highly recommend working with her if you are looking to increase your business presentations.

Beth Kennedy, Executive Coach

Tim Ash, Agent at The Group Real Estate

“The On Point ‘Investor Pitch as Story’ online course was a great fit because of my heavy travel schedule. It gave me flexibility as a student to learn and connect with Cindy as necessary. The videos and homework helped me to prepare strong, compelling presentations for potential customers (coaches, directors, school districts) and becoming investor ready.”

Justin Fleming | CEO at MyPerforma

“As a professional speaker, I know the value of getting feedback before giving an important speech. As I prepared my TEDx talk, Cindy was the perfect person to give me outside perspective. She did a beautiful job taking the many ideas I had floating around in my head and helping me select what to use, how to organize them, and how to tie it all together.

I love the way she coached, not trying to make her words my own, but instead, considering what I was trying to achieve and helping me stay true to my voice. If you have to stand and deliver a great talk, working with Cindy can help you ensure you’re at your best!”

Tanis Roeder, Elevate Your Communication