Branding

“We’re ready to update our mission and vision statements. We’ve tried to do it ourselves but we’re too close to it. We need outside guidance.”

When you know your brand – and can sum it up in 3 to 7 core values – you’ve unlocked a messaging strategy that works. But first, we’ve got to get to the core – the heart of the matter.

We pose questions like, “What strengths does the leadership team bring? Where are there holes? What’s your vision? Have you written a mission statement? Do you need one? What sets you apart from the competition? What about your process? Your pricing?

And if you’re just getting started, let’s do a “4 words” exercise and a write a “tweet” to guide you.

At OPC, we’ll walk you through a 5-step branding workshop that answers these questions, bringing clarity and direction to your brand. Once that’s complete? Bingo, we’ve just set the foundation for your message platform.

Testimonials

“Cindy, BRAVO! The Colloquium was a splendid success. Thank you for your hard work. I’m very proud of how it turned out. Very truly yours, Bob Schaffer”

Principal, Liberty Common Schools

When you meet Cindy, you can’t help but feel engaged and pay attention. She clearly is an outstanding communications professional. The way she took the stage, conveyed her message and shared her approach to storytelling at the recent conference was mesmerizing.

Cindy made me rethink my approach to storytelling that I had used in my client work for many years. Cindy’s workshop alone made my trip to Denver worthwhile.

Ruth Winden, Executive Coach (UK)

You are a wonderful presenter Cindy! I have taken so much from your presentation at the conference. I noticed when you speak, you at times lowered your volume in a way where we still heard you, but it PULLED the audience in, as if you were confiding in us.

Your vocal variety was lovely, (as well as your content, of course!). The advice to gather your stories from your past and weave them into your presentations is spot on.

Julie Roberts, Linked In profile writer|Coach

“Last year, I reached out to Cindy to help me with a sales deck I use frequently. I learned how to personalize my presentation in an authentic and informative way, making it more interesting to deliver and for my audience to observe!  Cindy was professional, enthusiastic, and knowledgeable and her suggestions were spot on.  If you want to enhance your communication skills, gain confidence in speaking, and improve overall delivery, I definitely recommend working with On Point!”

Nicole Steed, Global Account Manager | Helms Briscoe

“Cindy: You know what, empathic emotion does sell. I would have been all numbers. I learned a big lesson. Thank you so much.”

2017 Go Code Colorado finalist