Branding

“We’re ready to update our mission and vision statements. We’ve tried to do it ourselves but we’re too close to it. We need outside guidance.”

When you know your brand – and can sum it up in 3 to 7 core values – you’ve unlocked a messaging strategy that works. But first, we’ve got to get to the core – the heart of the matter.

We pose questions like, “What strengths does the leadership team bring? Where are there holes? What’s your vision? Have you written a mission statement? Do you need one? What sets you apart from the competition? What about your process? Your pricing?

And if you’re just getting started, let’s do a “4 words” exercise and a write a “tweet” to guide you.

At OPC, we’ll walk you through a 5-step branding workshop that answers these questions, bringing clarity and direction to your brand. Once that’s complete? Bingo, we’ve just set the foundation for your message platform.

Testimonials

When you meet Cindy, you can’t help but feel engaged and pay attention. She clearly is an outstanding communications professional. The way she took the stage, conveyed her message and shared her approach to storytelling at the recent conference was mesmerizing.

Cindy made me rethink my approach to storytelling that I had used in my client work for many years. Cindy’s workshop alone made my trip to Denver worthwhile.

Ruth Winden, Executive Coach (UK)

“Cindy, Your coaching was fantastic. You are so good at this. I have done a lot of this too, but I am in awe of your approach, the simplicity of your suggestions and your general professionalism. Thank you.”

Susan Strong, Director at SAGE Boulder

When speaking at the CTL conference this spring, I had the privilege to sit in on Cindy’s Storytelling talk. Cindy has an impressive background, and a wonderful approach to helping you present more effectively. Telling a compelling story is crucial for effective presentations that connect with your audience, and Cindy can equip you to prepare and present in a structured, but seemingly unrehearsed way.

Kristin Sherry, Author|Speaker|Coach

“Cindy, I’m in your Career Thought Leaders Conference session right now and you’re absolutely delivering on what you promised when we first met! I’m so excited to keep making progress in developing my brand story.”

Mashaal Ahmed|DC Career Coach

“Cindy, BRAVO! The Colloquium was a splendid success. Thank you for your hard work. I’m very proud of how it turned out. Very truly yours, Bob Schaffer”

Principal, Liberty Common Schools