Branding

“We’re ready to update our mission and vision statements. We’ve tried to do it ourselves but we’re too close to it. We need outside guidance.”

When you and your team know your brand – and can Communicate it seamlessly to others and with finesse – you’ve achieved a critical level of message mastery.

But if team members lack clarity and consistency concerning your brand? More harm can be done than good.
You need help getting to the core – to the heart of the matter.

Our brand platform delivers.

We work together until it’s right.

And we won’t let you down.

“Cindy, I have been feelings waves of gratitude, and have been marveling at your tremendous range of skills. Our whole branding session felt easier than I could have imagined. And that is surely because of your strong, easy command of so many different skills: language and writing, listening and matching, speaking and promotion, and masterful coaching. Your public speaking coaching was filled with wisdom and I learned so much in a short span of time. The pitch practice time was life-changing!”
~
Julianna Christie; co-founder at Crafted Leadership

So What’s the Process?

At On Point brand programs we pick up the proverbial ‘puzzle box’ of words that is your brand – and well, we dump it all over the table. Here’s what we do.

  • Step 1: We execute an audit of your current brand. What do you say now to your customers – at your web site, on your promotional materials, at your social media channels?
  • Step 2: We orchestrate a tailored brand session for your management team. With our strategic guidance, we help you sift through that puzzle box until we agree on the right selection of words to outline your company’s Core Values, Core Focus, and Brand Statements. The we are ready to review Customer Segments and Competitors.
  • Third, we come in to Implement the new brand language with your team with personalized coaching and mock conversations until you feel confident taking it to customers and to the world.

 

 

Testimonials

“The On Point ‘Investor Pitch as Story’ online course was a great fit because of my heavy travel schedule. It gave me flexibility as a student to learn and connect with Cindy as necessary. The videos and homework helped me to prepare strong, compelling presentations for potential customers (coaches, directors, school districts) and becoming investor ready.”

Justin Fleming | CEO at MyPerforma

“Cindy, I’m in your Career Thought Leaders Conference session right now and you’re absolutely delivering on what you promised when we first met! I’m so excited to keep making progress in developing my brand story.”

Mashaal Ahmed|DC Career Coach

When speaking at the CTL conference this spring, I had the privilege to sit in on Cindy’s Storytelling talk. Cindy has an impressive background, and a wonderful approach to helping you present more effectively. Telling a compelling story is crucial for effective presentations that connect with your audience, and Cindy can equip you to prepare and present in a structured, but seemingly unrehearsed way.

Kristin Sherry, Author|Speaker|Coach

“Cindy, Your coaching was fantastic. You are so good at this. I have done a lot of this too, but I am in awe of your approach, the simplicity of your suggestions and your general professionalism. Thank you.”

Susan Strong, Director at SAGE Boulder

“Last year, I reached out to Cindy to help me with a sales deck I use frequently. I learned how to personalize my presentation in an authentic and informative way, making it more interesting to deliver and for my audience to observe!  Cindy was professional, enthusiastic, and knowledgeable and her suggestions were spot on.  If you want to enhance your communication skills, gain confidence in speaking, and improve overall delivery, I definitely recommend working with On Point!”

Nicole Steed, Global Account Manager | Helms Briscoe