Last week, I presented “The Entrepreneurial Artist’s Business Model Canvas” with Harrison Hand and Ariana Friedlander at Loveland Startup Week. We had a great turnout – the room was packed at over 50 attendees, many of whom lingered long past our 90 minute time limit to continue side conversations. To what can we attribute the event’s success, and what can we glean for future talks?
- Preparation is Paramount.
Harrison Hand did a fantastic job setting up the event and thinking through its purpose and objectives. An artist and author himself, he is steeped in the local artist community. He specifically designed this event so that it would help other local artists. He wants them to have the tools he now has but wished he had earlier. He was simultaneously giving back and paying it forward.
2. Content (and Collaboration) is Key.
With three total speakers and a 90 minute time limit, we gathered before the talk to sketch out our larger “story” – identifying where would each add value, provide growth to the message. We formed a path we hoped would build a strong story for the audience. We told stories that resonated. We kept the slide deck minimal and simple. We brought handouts. We tried to sit in the minds of our audience and feel their problems, understand their barriers to success and foretell questions they might ask.
3. We fed them.
It sounds trite, but we fed them. We supplied both food and intellectual content. Audiences come hungry, in both senses of the word. When they walk away feeling satisfied, they are compelled to apply what they learned, network with those they met, and pay it forward as they grow their businesses.
For me, it was a pleasure to collaborate with other professionals in our area and put together a “crazy quilt” of material that would resonate. I look forward to future Startup Week events and those like it; these events don’t just “feed” the audience, they also feed the speakers and the community at-large. Until next year, Loveland!
Cindy Skalicky holds a master’s degree in Rhetorical Criticism and is the owner of On Point Communications, LLC. She coaches speakers – in person or virtually – on storytelling techniques, speech writing, presentation presence and overall content development. Master the Message with On Point. Contact Cindy today at: firstname.lastname@example.org
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