Have you ever heard of a “whiteboard slide?” I bet even if you haven’t, you have presented one at some point in your life.
Last week I was coaching a group of founders on an investor pitch. We talked about “Whiteboard Slides.” If you are presenting, I bet you have one or more. What are they? How do you master them?
These are slides that are full of important ‘stuff’ and therefore, visually busy. Colors. Charts. Graphs.
But remember. Your audience has never seen these slides. Ever. It’s a lot to take in.
It might be a:
- Process slide. (how information on the app flows from device to cloud, to user, etc)
- Timeline slide. (when the company started, where it is, where it’s going)
- Go-to-market slide.
- Proforma/financial slides.
Notice these are all “traction” slides. They show progress and momentum. This is when your audience is really “leaning in.”
They are asking: Do you know your stuff. Are projections reasonable. Are you confident.
Prepare for these whiteboard slides! Know them intimately. Know that we don’t know them at all.
They shouldn’t take extra time to present, just extra thought. Check out this video tip to help you!